Posted on 2017-02-02 14:19 in News Features Expired Sky BT
BT and Sky have both announced that they're hiking up their prices once again - but you don't have to pay them. Under Ofcom rules, any unexpected price rises mean you can quit your contract early without paying a penalty fee.
BT's price increases are all in the region of an inflation-beating 5-6% on standard and fibre broadband deals. They include:
- Standard broadband: a £2 per month increase from £33.99 to £35.99 for the "all-in" deal including line rental, as of 2nd April
- Fibre broadband: a £2.50 per month increase from £39.99 to £42.49 for Infinity 1, and £51.49 to £53.99 for Infinity 2, as of 2nd April
- BT Sport: will cost £3.50 per month via BT TV from August (it was previously free). Via Sky TV the price goes up from 2nd April by £1.50 per month if you have BT Broadband, or £1 per month if you don't
- Calls packages: also increasing across the board from 2nd April
Sky's price rises are mostly limited to line rental, but customers on older deals will also see increases:
- Line rental: up 9% from £17.40 per month to £18.99 from 1st March
- Older broadband and TV deals: will rise on average just under £3 per month from 1st March. The exact amount will vary depending on what deal you're on
How to cancel your broadband contract without penalty
If you aren't happy about the proposed price increases then you do have options. Ofcom states that you can end a contract without penalty if there's a price rise you weren't warned about when you first signed up.
If you're still within the minimum terms of your contract (eg. you're six months into a 12 month deal), you must tell your provider of your intention to quit within 30 days of being informed of the price rise. Both Sky and BT began informing their customers toward the end of January, so move quickly if you want to switch.
If you're outside the minimum terms of the contract (eg. you signed a 12 month deal 18 months ago), you're free to leave at any time regardless.
Switching broadband providers is likely to be your best option for saving money. The best deals are almost always reserved for new customers. Our postcode checker shows what packages are available in your area.
And what if you're happy with your provider? You can, of course, try haggling. You can sometimes get a better deal if you're willing to enter into a new contract. Even so, it's still worth arming yourself with information on the best broadband deals so you know what you're asking for. And if no offer is forthcoming remember the golden rule of haggling — always be willing to walk away.
Use our postcode checker now to find the best broadband deals in your area. Also take a look at our guide to switching broadband providers. The process has been streamlined recently, and is probably a lot easier than you expect.
Posted on 2016-11-22 11:35 in News Features Virgin Media Origin TalkTalk Zen EE Vodafone Plusnet Sky BT
If you find broadband speeds confusing, you're not alone. What speed broadband providers advertise and what you actually get are rarely the same thing. The ASA has recently announced that it will be taking steps next year to bring clarity to the entire issue.
But that's a way off. In the meantime there are steps you can take to ensure you achieve speeds closer to what you were expecting.
You may not know that your Wi-Fi router can have a massive impact on the internet speeds you get throughout your home. Since the provider supplies the router we tend to assume that they're automatically good enough. But that isn't always true - sometimes they're old or slow, and not capable of handling a superfast broadband connection.
In these cases, upgrading to a more powerful router can help speed up your broadband dramatically.
How a new Wi-Fi router can help
Let's start with the technical bit.
The performance of a router is determined by the wireless standard that it uses. The best modern routers use the latest standard, called 802.11ac. It's the fastest available, and it runs on the 5GHz band which is clean and interference free.
802.11ac superceded the 802.11n standard. This is much slower - perhaps half or even a third of the speed - and it commonly runs on the 2.4GHz band which is much more prone to interference from other electrical devices in your home. As a result, the signal is not just slower but it gets much weaker the further it travels.
The router as a bottleneck
Many broadband providers supply an N-rated router with their packages, and it may not be up to the job. Tests show that 802.11n routers have a real world top speed of 50-100Mb, at close range. At a distance of 20 metres, and with a few obstacles like walls and floors in the way, that speed can be slashed in half - or worse.
So, if you've got a high-end fibre package and are getting speeds of 50Mb or more, then an N-rated router simply won't cut it. Your broadband is faster than your router, and the router becomes a bottleneck. Even on an entry-level fibre deal, with speeds of 25Mb, you'll be pushing it. You might find you get good speeds downstairs, but that they fall off sharply in the bedrooms.
In both cases, upgrading to an AC-rated router is likely to give you a major speed boost. The exception is standard broadband. Here, the speeds top out at 16Mb, and in practice are usually somewhat slower. An N-rated router should be able to handle this.
An easy way to check if you're affected is to use our free Speed Test tool. Stand next to your router and run the test on your laptop. Then head to the furthest corner of your house and run it again. If there's a major discrepancy in your results then it could be a sign that you need to upgrade your router. (Or it could mean you need to find a better position for your router.)
Do you need a new router?
You can see why a slow router can mean you don't get the broadband speeds you were expecting. So do you need to upgrade?
When you're shopping for broadband deals, all our comparison tables have icons to show what kind of router you're getting. Click the More Info button to see whether there's an option to upgrade to a better router when you sign up.
What router do you get?
- Many of the major providers now supply AC-rated routers with all their packages. This includes TalkTalk, Vodafone and Virgin, while Sky also provides the new Sky Q Hub if you are a TV customer.
- BT, Plusnet and EE supply 802.11ac routers with their fibre packages, and N-rated routers with standard broadband. BT offers a paid upgrade for standard broadband customers, but the other two don't.
- Origin customers get an N-rated router, and need to pay at checkout to upgrade to a faster AC-rated unit.
If you've been with a provider for some time it's possible you're still using an older N-rated router and aren't getting the fastest possible speeds from your broadband. In this case it's worth checking with the provider to see if they'll swap your router for a newer model for free. Some may give you one in exchange for you signing a new contract. Just make sure you know exactly what you're getting, and that you aren't charged or placed on a new contract without knowing.
Lastly, a handful of providers, including Plusnet, Zen and Origin, allow you to use own router, so you can shop around and check independent reviews to get the best model for your needs.
The router is a frequently overlooked part of the broadband service. It's natural to assume that broadband problems are the fault of the provider, but the reality is that if your router is too slow you can easily be cutting your internet speed in half without even realising.
Give your router a quick check now to see if you would benefit from an upgrade.
Posted on 2016-11-18 10:43 in News
The way broadband speeds are advertised is set to change, in response to a call by the Advertising Standards Agency.
New independent research carried out on behalf of the ASA has confirmed what we've long suspected: there's widespread confusion about all aspects of broadband speeds. The ASA was concerned that this could prove to be misleading.
The research found that:
- Speed is an important factor for a significant number of consumers when choosing a broadband package
- Understanding of broadband speeds is low overall, with many consumers not knowing what speed they need
- Most consumers believe they will receive the advertised speed, or close to it, when in practice most won't
A recent report from the BBC's Watchdog also highlighted the problem of misleading speed adverts. Broadband providers are currently able to advertise packages with speeds up to a certain level, so long as 10% of their customers can achieve that level. The vast majority of customers will get slower - and often considerably slower - speeds.
Analysis of speed test results shows that the typically advertised 'up to 17Mb' figure may not even meet these standards - most providers' customers have a top 10% speed closer to 15Mb or, in some cases, 14Mb. Across rural areas, the top 10% speed for products advertised as 'up to 17Mb' is just short of 10Mb.
A period of consultation is underway, ahead of a likely change to be announced in the Spring of 2017.
What you need to know about broadband speeds
Hopefully, the result of all this will be greater clarity, ensuring you know exactly what you're signing up for when you buy a broadband deal. We don't yet know what the solution will be, and in reality broadband speeds are quite complicated. Here's what you need to know.
How broadband speeds are advertised
The current rules state that headline speeds must only be attainable by at least 10% of customers, and must be preceded by the words 'up to'. There should also be additional qualification to help people understand any other factors at play. However, in practice the industry appears to have settled on an advertised speed roughly 2Mb higher than the rules show have allowed.
Broadband speeds are usually much slower than advertised
Use our free Speed Test tool to see what speed you're getting, and how it compares to what you were expecting. We also produce a monthly report showing the average download speeds for the main providers in the UK so you can see which are the best and worst performing.
It's impossible to advertise an exact speed
Even though the 'up to' claims may not be satisfactory, it isn't possible to advertise an exact speed instead. There are numerous factors that affect broadband speeds, to the extent that two houses on the same street with the same deal may get different levels of service.
The main factor that affects broadband speed
The biggest problem is the distance between your home and the nearest street cabinet (for most fibre broadband packages) or nearest exchange (for standard broadband). This is because part or all of the connection runs over copper lines, and the further the signal has to travel over these lines the weaker it gets. It's worse for rural areas, where these distances tend to be much longer, and the rural infrastructure is also less likely to have been upgraded to anything newer or faster.
Virgin is not affected by this
An exception to this is Virgin Media, which uses its own cable network, as well as smaller fibre-to-the-property providers, which bring the connection direct to your home rather than your nearest street cabinet.
Other things that slow down your broadband
There are many other factors at play, too. Smaller providers may slow down during peak hours because they don't have enough bandwidth to service all of their customers at maximum speed. Some providers may have traffic management policies in place to restrict speeds on the heaviest users. Your Wi-Fi router could also be a problem. Many providers supply cheaper, older technology routers that slow down over longer distances or are unable to deliver the full speed of your broadband connection.
How you can improve your broadband speed
It's possible to speed up your broadband in several ways. These include making sure your router is positioned in the best place in your home, and potentially upgrading the router to a faster model. For more tips check out our 12 tips to boost you broadband speed.
What broadband speed you need
The speed of broadband you need depends mostly on two things: how many people will be using your connection, and what you're using the internet for. A small household just using Facebook and the web can get away with a slower package. A large household with people watching Netflix and play games online will need something much faster. Read more in our guide to what broadband speed you need.
Use our free Speed Test tool today to find out fast out how fast your broadband is.
Posted on 2016-11-11 10:22 in Announcements News
Finding the cheapest broadband deal is now easier than ever thanks to our new price comparison tables.
Our revamped listings help to bring much needed clarity to broadband pricing. They now show exactly how much a package will cost you each month, as well as the total amount you'd pay in the first year. In addition, we clearly outline any upfront costs you'd need to pay for things like equipment or installation - the exact kind of things that so often get hidden in the small print.
Broadband pricing has often been complicated and confusing. Our enhanced comparison tables bring greater consistency to the way different providers' offers are presented. By default, packages are sorted by the first year cost - which includes any setup fees - so you'll be able to see exactly how much you would pay in the first 12 months of any deal.
Greater clarity in pricing
Back in May, the Advertising Standards Authority teamed up with Ofcom to announce new rules designed to make it simpler for consumers to compare broadband packages and gave providers until the end of October to comply. It said that product listings needed to stop separating broadband and line rental charges, and give greater prominence to contract length and up-front costs.
We fully support the new guidelines at Broadband.co.uk. Our purpose is to help you find the best broadband deal at the best price, and we've long argued that greater consistency and clarity was needed in the way that deals were advertised.
With the rules now in effect, we've overhauled the way we present pricing information to you. These are the main changes you'll find:
- Full monthly cost - All packages now show the total price you will pay each month, even if the provider is still separating out broadband and line rental charges. You'll always be able to compare like-for-like.
- Full first-year cost - Find out how much a package will cost you in the first year, once introductory offers have been accounted for, and including any additional upfront costs you may need to pay. If you'll receive promotional cashback or account credit during the year, this is deducted from the total. (Vouchers and other rewards aren't included.)
- Upfront cost - Say goodbye to hidden fees. Any extras like setup, equipment, or delivery charges are now shown as a single all-in total beneath the monthly price. (If you need a new telephone line, additional prices may apply, see More Info or click Go to site.)
- Broadband-only deals - Those packages that are sold as broadband-only but still require a phone line - so you need to shop around and pay someone else for separate line rental - are now either shown on their own Broadband-Only tab for the associated provider, or are clearly marked as needing separate line rental.
- More info - Hit the More info button to get a full breakdown on each package. This includes the all-in price and how this compares to what's advertised (in cases where the provider still presents differently), along with details of telephone line requirements and what else you get with the package.
Ready to switch broadband providers? Use our postcode checker to find out which deals are available in your area.
Posted on 2016-10-21 12:19 in Features BT Plusnet Sky
We're all keen to shave a few pounds off our monthly bills, so when we're shopping for broadband and find an entry level package that looks the same as the more expensive alternatives, it can prove pretty tempting. Many broadband providers - from the industry's biggest and smallest names alike - offer these. They can be extremely cheap, but they come with pretty hefty restrictions.
Sky make a compelling offer with their cheapest fibre deal. It gives you the opportunity to upgrade to the benefits of fibre broadband and get it completely free for the length of the contract, while paying only line rental. Except there's a catch - you're limited to 25GB of data each month.
BT's lowest priced fibre deal also comes with a 25GB limit, and their cheapest standard broadband just 12GB. Many other providers also impose limits on their most affordable packages, ranging from 100GB down to a paltry 5GB.
Not only do these limits restrict how you can use the internet, they can also prove more expensive in the long run. Exceed your limit on BT, for example, and you'll pay £1.80 for every additional gigabyte you use. The price can rack up quite quickly.
Now, this doesn't mean you should avoid data limited packages outright. For lighter users in smaller households they might be ideal. Just make sure you know how much data you will be using before you sign up.
How much data do you need?
The amount of data you use depends what you do online. Casual browsing, shopping and banking, email and Facebook are not especially data intensive. If that's the extent of your web use, and there's only a couple of people in your household, then you might be okay with a data limit.
Anything media-related, on the other hand, eats through data rapidly. Here's a rough guide to how much data common apps use:
- Netflix - the TV streaming service Netflix uses around 1GB of data per hour for standard definition, and 3GB per hour for HD. For BBC iPlayer, you can expect to use 2GB per hour of HD viewing.
- Sky TV on demand - On-demand downloads through your Sky box will also count towards your data allowance - even if you use Sky broadband. A typical movie will use 1.5GB of data for SD and 4GB for HD.
- Music streaming - The Spotify music streaming service uses around 115MB per hour at the highest quality setting.
- Gaming - Tests have shown that online video gaming can use anywhere between 20MB and 200MB, depending on the title. Stream your gameplay over the Twitch service and you'll use up to 1.6GB per hour.
- Video calls - Skype can use between around 200-600MB per hour for video calls, although it can be lower depending on the quality of the connection.
And then there are the numerous other things that will burn through a data allowance. Regular updates for your laptop, phone and games console, for example, stretch to several hundred megabytes or more. They may be mandatory, and they may even happen in the background without you realising.
Uploads count, too. use iCloud or OneDrive for your files, back up your important files to DropBox or Google Drive, share your holiday snaps on Facebook or Google Photos, or upload funny videos to YouTube or Snapchat, and that's another chunk of your data gone.
A false economy?
A cheap broadband deal with a monthly data allowance can be tempting - why pay any more than you need to, right? But it can prove to be a false economy, and you certainly shouldn't choose one in the hope that you'll be able to ration your usage.
Some providers, like BT, will start charging the moment you exceed your limit. Others, like Sky, will allow you to go over once every six months, before automatically upgrading your broadband to their more expensive Unlimited package. And in some cases, the difference between limited and unlimited isn't even all that great. At the time of writing you can get an unlimited fibre deal from Plusnet for just £25 more per year than Sky Fibre.
If you're only a light internet user, going online to pay bills and the like, then the cheapest, limited deal may suffice. For everyone else, you'd be better off steering clear and picking the best unlimited deal that suits your needs.
Use our postcode checker to find your best broadband deal today.
Posted on 2016-09-22 07:46 in Offers Expired TalkTalk
If you're shopping for broadband then you won't want to miss the fantastic half-price deals TalkTalk are offering right now. And if you sign up soon you'll get a £75 voucher to spend on the high street, too.
These awesome deals start at just £3.75 a month for the totally unlimited SimplyBroadband package. Or if speed is what you need you can get 18 months of fibre broadband for only £8.75 a month - it's up to 4.5 times faster than standard broadband.
If you prefer to get internet, TV and calls all in the same package you can do exactly that with TalkTalk's Essentials TV offer. £7.50 per month gets you unlimited broadband, evening and weekend calls, plus a YouView box that gives you seven days of catch-up TV and the ability to pause and rewind live shows.
Sign up to any of these deals by 27th September and you'll receive a £75 Love2Shop voucher to spend in over 20 thousand high street stores.
Sign up for TalkTalk broadband and claim your free £75 Love2Shop voucher today!
All the offers are on 18 month contracts, are fully unlimited, and come with a free wireless router. You also get a comprehensive security package that protects you against viruses, online scams, and gives you full parental controls for complete peace of mind.
Already with TalkTalk?
It isn't just new customers that get the best deals from TalkTalk. You can upgrade from standard broadband to a superfast fibre service and pay just £7.50 per month - that's an impressive 25% less than the normal price.
Voucher offers are exclusive to new customers who order online, switch from BT, Sky or Plusnet and keep their existing landline number. Speeds dependent on location and distance from local exchange - use our postcode checker to find out what's available in your area. Line rental required at £17.70 per month. Love2Shop voucher offer ends 2016-09-27. Broadband offers end 2016-10-01. Speed of TalkTalk Fibre product compared to UK average of standard (ADSL) download speed from Ofcom UK Home broadband performance report November 2015.
Posted on 2016-09-13 14:31 in Features Offers Expired Origin NOW Broadband Virgin Media Sky BT
Good broadband is one of the essentials of student life. You need it for coursework and research; you need it for Game of Thrones and pulling an all-nighter on Call of Duty. But with so many broadband packages to choose from, how do you decide which to go with? What factors do you need to be aware of, and where can you find the best student broadband deals? Let's take a look.
When searching for broadband for your student accommodation you don't just need the best deal, you need the right deal. It's important to get the right length of contract - if you finish uni next June you don't want to still be paying for your broadband in August - and you also need to think about what speeds you need. A student house with two people will have vastly different internet requirements to a house with eight people.
Our newly updated Guide to Student Broadband can help you with this. It's got all the advice you need, and will also point you towards the best offers around.
Top student broadband offers 2016
Fortunately, many providers offer exclusive deals for students. They come with nine month contracts - to cover you during term time and no more - and include superfast fibre broadband options. Here's our pick of some of this year's best student offers.
- Sky Broadband Unlimited for Students: a nine month contract with completely free standard broadband with free connection - you only pay line rental!
- BT Unlimited Infinity for Students: nine month contracts on up to 52Mb and up to 76Mb fibre broadband, with free access to BT Sport and a £25 Costa gift card.
- Virgin Media VIVD 200 for Students: for the largest or most demanding households you can get up to 200Mb fibre broadband (so long as you're in a coverage area). Cheaper 50 and 100Mb packages are also available.
- Origin Broadband: Origin's basic broadband service isn't a student special, but it is one of the cheapest deals around. Get 12 months of internet access for free, paying only line rental.
- NOW TV Fab Fibre with TV pass and Calls: NOW TV offers up to 38Mb fibre broadband with no contract - you can cancel at any time. You get a TV pass, too, with your choices being Entertainment, Sky Cinema or Sky Sports.
Check out our Guide to Student Broadband for the lowdown on all these deals and many more, plus answers to any other questions you might have. Keen video gamer? Want to watch Premier League football? Need mobile broadband on your laptop? That's all covered, too!
Posted on 2016-08-03 16:16 in Features
What comes to mind when you think of the British countryside? The rolling hills? The quaint tea rooms? Cricket on the village green? How about terrible broadband?
Back in March Ofcom released the results of its latest broadband performance survey, and it was gloomy reading for rural households.
Ofcom's data showed that internet speeds in rural areas are less than a third of those in urban areas. It showed that speeds for country dwellers have barely budged in the last three years, and that 75% of households are stuck on internet connections of 10Mb or slower.
It's even worse in the most remote areas. Another survey from the NFU suggested that more than half of its members were getting by on speeds of less than 2Mb.
Meanwhile, Europe's Digital Progress Report, from the European Commission, highlights just how far the UK's rural broadband infrastructure lags behind the rest of the continent. Just 45.9% of British rural homes have access to superfast broadband, compared to 97% in The Netherlands, 89% in Switzerland, and approaching two-thirds in rural parts of former Eastern bloc states like Slovenia and Lithuania.
The cause of slow rural broadband
The causes of slow internet speeds mostly relate to location and infrastructure.
Most people in the UK get at least part of their broadband connection delivered over the copper telephone network. Even most fibre broadband services are actually only part fibre. The further your connection has to travel over copper lines, the slower it gets, so the distance you live from your nearest telephone exchange (for standard broadband) or street cabinet (for fibre), the slower your service will be.
In towns and cities these distances tend to be shorter, so the speeds are faster. In rural areas, the opposite is true.
To make matters worse, upgrades to the infrastructure often only occur where it is economically viable. This inevitably results in areas of low population density being excluded. Many rural exchanges and cabinets have not been upgraded to be able to provide faster broadband speeds.
A faster future?
There are plans in place to improve broadband speeds across the UK, especially in hard to reach areas.
Broadband Delivery UK (BDUK) is a Government-funded body tasked with this, with the aim of extending superfast coverage to 95% of UK households and ensuring a modest 2Mb service is available to everyone.
The Better Broadband subsidy scheme has been set up for the latter. It targets around 300,000 of the most remote properties, and subsidises the installation of a wireless or satellite broadband service to the tune of around £350. You may be eligible if you're unable to get a 2Mb service currently, so long as there are no plans to install fibre in your area in the next 12 months.
However, as our guide to rural broadband explains, these alternative services do not come without a few caveats to be aware of.
So, what are your options?
While there's no magic solution, you do have plenty of options if you want a service that offers more than the bare minimum performance.
Our rural broadband guide gives you everything you need to know about getting the fastest internet access in the countryside. It explains all the factors that can hit fibre and standard broadband speeds — you can use our coverage checker to find out whether you are likely to be affected.
And if broadband from the main providers isn’t going to work out for you, we’ve got a full lowdown of the other services you can choose. These range from smaller, local providers bringing ultrafast fibre broadband to select regions using their own infrastructure, to mobile broadband, to niche services like satellite and fixed wireless broadband.
You don’t have to settle for sub-standard internet performance. Check out our rural broadband guide today to help get your service up to speed.
Posted on 2016-06-07 15:56 in Features
Game of Thrones Season 6 is well under way, and it's still the hottest show on TV. But what's the best way to keep up with the action in Westeros? Read on to find out how you can watch Game of Thrones legally in the UK. And we'll keep the post spoiler-free, because if you want to binge on the boxsets right from the start there are ways to do that, too.
Sky Atlantic and Sky Go
The only way to watch Game of Thrones on broadcast TV in the UK is through Sky Atlantic. For the keenest fans the show goes out at 2am on Mondays, simulcast with HBO in the States. This is followed by a more reasonable 9pm repeat.
If you're a Sky+ customer with Sky Atlantic, you also get access to Sky Go through a web browser or mobile app. This enables you to watch the show live as it's broadcast, or on catch-up afterwards. The cheapest Sky+ deal with Sky Atlantic is priced at £20 per month. There are also lots of great value Sky broadband and TV bundles available. If you're a Sky Q customer you can of course watch your Sky TV shows anywhere.
The kicker is that Sky Atlantic is only available if you have got a Sky satellite dish. If you're a Virgin, BT or TalkTalk customer, you'll need to look to other online services to get your GoT fix.
Game of Thrones on NOW TV
The easiest way to watch Game of Thrones online without being a Sky TV customer is with a NOW TV subscription. This Sky-owned streaming service has packages starting at just £6.99 per month for the NOW TV Entertainment pass, which includes Sky Atlantic. Among the 11 other channels in the package is FOX, which means you'll be able to watch the next season of The Walking Dead online, too.
With NOW TV you can watch live or on catch-up, where shows are available for 30 days. It comes with a two week free trial and there's no contract so you can cancel at any time.
You can watch NOW TV on pretty much any entertainment device you can think of. Your options include a dedicated NOW TV box (priced from £14.99), a Chromecast, the PS3 and PS4, Xbox 360 and Xbox One, some LG smart TVs, YouView boxes, Android and iOS phones and tablets, or just a regular web browser. A broadband speed of at least 2.5Mb connection is recommended. For mobile viewing you need at least 450Kb - make sure you have a large enough data allowance to avoid any excess charges.
Watch Game of Thrones boxsets online
If you've fallen behind with the show - or have never seen it - you can watch Game of Thrones boxsets online to get up to speed with the action.
Sky customers can catch up through a Sky+ or Sky Q box, or the Sky Go app. However, shows are only licensed for a set period of time, so may not always be available. Even if you download the episodes they will disappear from your Planner when they expire. It's the same situation on NOW TV, with shows appearing and disappearing on a regular basis.
You can buy seasons 1-5 to download and watch. Season 6 won't be available until after the it has finished broadcasting on Sky. On iTunes the prices range from £12.99 for Season One to £23.99 for Season Five, or £2.49 for single episodes. On Google Play all seasons are £17.49, and single episodes £1.89. On Amazon Instant Video (not including Prime Instant Video) prices go from £9.99 for Season One to £17.99 for Season Five, with episodes between £2.49 and £2.99 each.
Posted on 2016-05-06 11:34 in Features
Broadband pricing is set to become a whole lot more straightforward later this year, thanks to a new ruling by the Advertising Standards Authority.
From 31 October, broadband ads will be required to clearly show the total monthly cost for the service, as well as give greater prominence to up-front costs, post-discount pricing, and contract length. The move should bring increased transparency to broadband prices, and make it easier for users to compare services from different providers.
Until now, broadband suppliers have been able to entice new customers with very low and attractive introductory rates, hiding in the small print the line rental fees that typically add an extra £15 or more to the tariff. Additional costs, including price increases after an introductory offer ends, and one-off charges for things like installation and hardware, are also frequently de-emphasised or even hidden in ads. Under the new guidelines, all of these will need to be made clear.
ASA guidelines for price claims in broadband ads:
- Show all-inclusive up-front and monthly costs; no more separating out line rental
- Give greater prominence for the contract length and any post-discount pricing
- Give greater prominence for up-front costs
TalkTalk is the first major broadband provider to announce it will be adopting the changes. The company has said it will scrap separate line rental fees in favour of a new all-in pricing model.
“As long as line rental and broadband are priced separately, the temptation to advertise deals in this way will always be there," said Tristia Harrison, TalkTalk’s Consumer Managing Director. "But it’s time for providers be honest about this - it’s a bad habit we have all been guilty of, it doesn’t serve customers well and it’s time it stopped."
The action comes after a survey by the ASA and Ofcom found that less than a quarter of people could identify the monthly cost of a broadband package after a single viewing of an ad. A further 81% of those questioned were not able to calculate the total cost of a broadband contact.
However, a few concerns have been raised within the industry. Chiefly, these revolve around the requirement to combine broadband and line rental pricing, and how it will affect smaller providers that do not offer line rental, or those that allow customers to take line rental from a different provider. Virgin Media has also complained that the ASA's review of broadband advertising has not addressed claims on broadband speeds, when the quoted speeds are often only attained by 10% of users.
For most customers, the changes should be a welcome step towards bringing clarity to internet pricing. It remains to be seen what new promotions providers will offer to differentiate their products.