NOW Broadband Buyers Guide

TV packages and unlimited standard and superfast broadband without a contract

  • Fibre broadband services available, average speeds 36Mb and 63Mb
  • Choose from Entertainment, Kids, Sky Cinema and Sky Sports TV memberships
  • Range of call plans available
  • All offers available with no contract for just £60 extra one off cost





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NOW Broadband Superfast Fibre
£23.00 for 24 months
£53.00 thereafter

£5.00 upfront cost

  • 24 months better than half price!
  • 63Mb average download speed
  • 18Mb average upload speed!
  • Truly unlimited usage
  • New broadband customers only
  • Only pay for the calls you use
  • No activation fee
  • 24 month contract


Buy now

Details last checked on 2024-06-06

Reasons to choose NOW Broadband

  • No contract - Standard and fibre broadband packages are all available without a contract. You'll need to pay a set up fee, but can cancel at any time. It's great for students or anyone with a short tenancy agreement.
  • Cheap TV bundles - NOW Broadband offers a range of TV packages including Sky Sports and Sky Cinema. You'll make a saving if you buy them in a bundle with NOW Broadband.
  • Fibre packages available - NOW Broadband has fibre packages with average speeds of 36Mb and 63Mb.
  • Truly unlimited broadband - All the broadband deals are unlimited, so you can download as much data per month as you like.
  • Free NOW Broadband Hub Two - Fast wireless router included free for all users. Get a cheap Smart TV Stick as part of a TV bundle, too.
  • Smartphone and tablet support - You can add up to four phones or tablets for your TV plan, and watch on two simultaneously.
  • Easy switching from other providers - If you're currently with BT, Plusnet, EE or TalkTalk, the NOW team will handle the whole switchover process for you.

Possible downsides

  • Online tech support - NOW Broadband is predominantly an online service, so your options for customer support are more limited than other providers.
  • Connection fees apply - A one-off setup fee applies to new customers, and is higher on the no-contract option.
  • There may be cheaper options available - While the flexibility of no contracts is a big deal, it does come at a price. Both broadband and TV services from NOW Broadband are a little more expensive than you might pay if you're willing to enter into a contract with another provider.
  • Mid-contract price rises - NOW may increase your contract price by a flat rate in the Summer of each year. In 2023 this was £3.50.





Features at a glance

  • Average download speeds of 10Mb on standard broadband, 36Mb or 63Mb on fibre broadband

  • 12 month contract, 1 month contract available

  • Truly unlimited on all packages

  • £9.99 delivery fee for all deals, £15 activation on a 12 month contract or £60 for 1 month rolling contracts

  • Online technical support between 7am and 11pm

  • Free Broadband Buddy internet protection with a site filter

  • Free N-rated NOW Broadband Hub will all deals

  • NOW memberships available

  • Only pay for the calls you use, inclusive call packages available

  • NOW Broadband have published a Traffic Management Policy

1.8 stars
  satisfaction rating based on 261 customer ratings since 2023-06-26. See more NOW Broadband customer ratings and reviews.

Customer Reviews

Sometimes the best way to get a feel for a broadband provider is to read what those who are already customers think of the service they're receiving. Below are all the reviews we've received for NOW Broadband.

Customer Ratings Summary

  • Satisfaction
    1.8 stars
  • Customer Service
    1.8 stars
  • Speed
    2 stars
  • Reliability
    2 stars

Based on 261 customer ratings since 2023-06-26

Show all time ratings

Add your own review of NOW Broadband

Ratings are left by users of our speed test as well as by reviewers. Recent star ratings summarise the last 12 months of ratings or the last 100 placed, whichever is largest.

Reviewer Location Reviewing Date Ratings
Thank god I’m with virgin over a month of non service take money off the bill up grade u to a higher package still didn’t work even tho only one smart tv was connected avoid like it’s 2020
  • Satisfaction
    1 star
  • Customer Service
    1 star
Pontypool NOW Broadband  
5 times higher latency then my previous Vodafone broadband. I used to be able to interact with certain cloud applications with a 10 millisecond delay which was great for working remotely and gaming but unfortunatley with now broadband it has gone up to 50 milliseconds which is pretty much equivalent to mobile data latency. Also 50mbps sound great but not when its 3mbps to upload files.
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
Bradford NOW Broadband  
Terrible reliability. I lose internet regularly and struggle to regain it. The call centre is not helpful. Would not recommend.
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    2 stars
  • Reliability
    1 star
Oxford NOW Broadband  
Terrible, changed to now tv 6 weeks ago, already stopped working and have to have an engineer visit, taking time off work to be home so they can come and fix the broadband that really isn't what they promised when I signed up. Don't waste your time or money
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
Rossendale NOW Broadband  
Simply the worst, the call centre tried to get me to change my phone settings to add my card details, then said to order online and cancel my line, and there I waited for two weeks with nothing. I called after 10 days because there was no router, only to discover issues with my order. Luckily, I called Sky, and they were able to cancel my cancellation. After three calls and many wasted hours, I lost £10, and the complaint put in had no outcome. Called back in only to get the most useless call center in he entire world, sending me around. Either there is a ghost number scamming people, or Now Broadband is simply not set up to deal with simple broadband - don't get fooled by the price. You will be spending hours trying to get it set up right - frankly, I've lost days of earnings plus £10. Don't use them.
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
London NOW Broadband  
I have had Now Broadband for a 24 month contract. I was paying £23.50. When my contract was coming to an end this month they emailed saying what my options were. One was do nothing and no cost sgainst it but I assumed inflationary increase. Boy was I wrong. My DD went out yesterday and they had the cheek to double it without even notifying me! £46 for mediocre broadband connection.
I tried to log into my account but it kept showing an error- a logging in error on laptop and a sorry you can’t view or amend your package right now error on my mobile! Suspicious!
I complained and they admitted the email I received was ‘confusing’ and they have put measures in place to address the wording for future customers - lucky them! No reimbursement for me! I have cancelled and switched of course!
I had to buy two extenders for the house as their signal is poor so not value for money even at the £23.
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    2 stars
  • Reliability
    3 stars
Wales NOW Broadband  
Just as with others on here, these jokers sent an email in October 2023 saying that I should do nothing if I want to stay on the same price I’m on. Of course, I did nothing and looking at my bank statement 6 months later, I noticed they have been charging me an extra £23 per month for nothing.
When I contacted them regarding this, the rather arrogant and rude advisor told me that the best they can do is add a £30 credit to my account on the condition I took out a 12 month contract!
Haha! Honestly they think we’re absolutely stupid. Avoid them like the plague. As I got nowhere I submitted 6 months worth of chargebacks to my card provider to dispute it. I was only looking for the additional money which had been stolen from me to come back, but the bank has fully refunded all 6 months in full. Stick that in your garbage Now shoddy broadband pipe and smoke it.
Honestly, stay away from this bunch of misleading crooks, they won’t help you and will do all they can to take your money and run.
Anyone else in this situation I suggest you submit those charge backs ASAP
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
Norwich NOW Broadband  
Again like other reviews they sent an email saying "do nothing and continue with your existing membership for £23.50 per month" and then charge me £46.50. No where in that eamil does it state that they will charge my account £46.50 per month. They hide behind wording at the end of the email that say "Dont forget your NOW broadband and calls options are available until 15/3/2024. However it is also possible to contact us after this date" - how is that justification of £46.50? Steer clear of this company - they customer services team leader in India said "what do you want me to do about it" - when i explained send clear emails with clear charges to customers he didn't get it - he just said "what do you want me to do about it" NOW are a rubbish company that dont communicate clearly. The initial customer service representative I got through to kept saying he could not hear me when i asked for the explanation - strange that he could hear perfectly when he was trying to lock me in for a further 12 - 24 months!!! AVOID AVOID - they will steal your money and not communicate clearly - don't suffer the frustration as a customer like I have
  • Satisfaction
    1 star
  • Customer Service
    1 star
Reading NOW Broadband  
Tried to set up now broadband as the cheapest, website makes you put in bank details and doesn't leave you able to request a set up date, but to set a date for engineer to visit, which now realise is the date, but you can't change the date, request set up date everything leads to calling customer service which is abroad hard to understand, where they keep you waiting while they ask colleagues, update your account, then can't do this simple request think this is a scam to keep people on phone for long time and then results in telling you to call back in a day or two, ended up just requesting cancellation and asked for email to confirm cancelled, didnt get anything, only a customer survey which I completed. I am a rational person and wanted cheaper broadband but now reading other reviews realise that any problem would result in calling the helpline and really shoddy rude 'service' and I hadn't even got to starting with them, however doing this enabled me to get a better deal from my current provider as they had gone to the step of requesting having the same number from my provider.....DONT DO IT!
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
Port Glasgow NOW Broadband  
At last with Plusnet. Funny that Now said the upload speed was excellent, it must be me… there is nothing they can do… I was instructed to raise the router/ take it away from the radiator/ get nearer to it.. etc etc . For 4 months I have paid for a service that did not work although Now couldn’t do anything. They closed the line so it’s taken a while to change to Plusnet but it is lightening quick. Amazing instant change!!!
  • Satisfaction
    1 star
  • Customer Service
    1 star
  • Speed
    1 star
  • Reliability
    1 star
Bath NOW Broadband  


The reviews published on this page are those of the individual authors who have warrantied that they abide by our review guidelines. Reviews are not the opinion of

Hands typing on a laptop

7 myths about UK broadband busted

Posted by Andy Betts on in FeaturesCuckooVirgin MediaNOW BroadbandBTSkyVodafoneTalkTalk

There are so many well established ideas about broadband and switching broadband providers that get repeated again and again.

The trouble is, many of them are wrong - and they're costing you money.

Switching suppliers can easily save you a hundred pounds or more every year, and if you're stuck on a slow internet package when you need something much faster, it doesn't have to cost you a fortune to upgrade.

So here are some of the biggest myths about broadband, and the truth that you need to know.

"Fibre is fibre - all fibre broadband is the same"

While fibre broadband is used as a catch-all term, it encompasses very different things.

Most of us are using something called fibre-to-the-cabinet broadband. This is where the ultrafast fibre cables carry your broadband signal as far as your nearest street cabinet - that green box down the end of your road. The connection from the cabinet to you house is over the old copper telephone cables. These are a lot slower, and the signal degrades the further it has to travel, which is why a house on one of the street can get very different performance levels to one at the other end.

There's now a big push to roll out "full fibre" broadband, which is also known as fibre-to-the-home. Here, the fibre cables run right up to your house. The result is that the speeds are much, much faster and the service is more reliable.

"There's no benefit to upgrading to ultrafast broadband"

A recent survey found that one of the main things that stopped people from upgrading to ultrafast or full fibre broadband was the belief that it didn't really offer any benefits. But there are many.

The main one, obviously, is that you get much faster download speeds. Our internet use is skyrocketing - Ofcom's recent Communications Market Report shows that the average household now burns through 429GB of data each month, an increase of 36% on the previous year. Even if you think you don't need faster speeds right now, you will do soon.

On top of that, you get vastly quicker upload speeds, which will be essential if the working from home revolution continues. The service should be more reliable, too, as you won't have to deal with line faults on the old telephone cables.

And it's also better value for money: currently, you pay the same price for your broadband as your neighbour down the street, yet you could be receiving a much slower service. That's far less of an issue with full fibre.

"It's too much hassle to switch providers"

By now it's well established that those of us who are willing to switch providers will get a better and cheaper deal than those who stick with the same provider for a long time.

Why don't more people switch? Because it's seen as too much hassle. But it really isn't.

If you move between two providers on the Openreach network - which includes almost all the main providers, including BT, TalkTalk, Sky, Vodafone, Plusnet and so on - then the one you are moving to will handle the entire switchover process for you. You won't have to do anything, and the whole process should be done within a couple of weeks.

Granted, it is a little more complicated to switch to or from a provider that uses a different infrastructure, like Virgin Media, as you may need an engineer to come and install it. But these companies are now set up to make even this part as easy as possible.

"You'll lose internet access when you switch"

Another reason people are reluctant to switch is that they assume they'll be left without internet access while it happens. This is another myth.

Generally speaking, your old service gets turned off as your new service gets switched on and you might be disconnected for a few minutes in between, but nothing more dramatic than that. If you're switching to or from Virgin Media, you can even arrange an overlap where your new service is connected before your old one is turned off.

"You always have to sign a long contract"

Something that puts off a lot of people when they're looking at broadband deals is the prospect of having to commit to a long contract.

In fact, you don't have to. NOW Broadband, Virgin Media, and newcomer Cuckoo are among the providers that offer no-contract deals. You have to pay a little more on the activation fee up front, but this might be worth it for the flexibility of being able to cancel at any time. These deals can be especially worth it for students or anyone who's planning to move house in the near future.

Most suppliers offer 12 month contract options as well. And keep in mind that if your reluctance to sign a long deal is through the worry that you'll be stuck with something you aren't happy with, then there are ways you can quit a contract without charge. If your broadband speed constantly underperforms, for example, and your supplier cannot fix it, or if they put your prices up by more than the amount in agreed in your contract.

"It's too complicated to find a better deal"

There are a lot broadband suppliers in the UK, and they offer a lot of deals between them. Trying to figure out the differences can be tricky, especially if you aren't that tech savvy.

But it needn't be that complicated. We make it easy for you to compare all the latest broadband deals, and you can filter them based on whatever you want most. So, you can see the cheapest deals, or the fastest deals, or just the fibre packages, or those that offer broadband without a contract.

And if you then sort them further by speed or first year cost, you'll very quickly narrow your list of options down to just a few packages.

"Faster broadband always costs more"

While it's natural to assume that upgrading to faster broadband will cost you more, it isn't necessarily so.

If you're in a coverage area, you can get full fibre from Hyperoptic (at the slower 30Mb speed) at a rate normally reserved for the old, standard broadband deals; you can upgrade to a faster 67Mb plan from OneStream for just £22.50 a month; or you can burst through the 100Mb barrier with Vodafone for just £26 a month. These are some pretty keen prices, that make faster broadband more accessible than you might have expected.

So, now you know the truth about broadband and how to upgrade, are you ready to start shopping? Use our postcode checker to discover the best broadband deals available where you live.


Man with laptop on the phone

Broadband providers still need to improve support for vulnerable customers

Posted by Andy Betts on in FeaturesEEBTPlusnetOnestreamSSEHyperopticTalkTalkVodafoneVirgin MediaNOW BroadbandSkyJohn LewisShell EnergyCommunity FibreKCOMZen

We've all got horror stories about bad customer service. But it's people with health, financial or emotional problems that are still having the most inconsistent experiences when they contact their broadband provider's customer service team.

That's the big finding from research by Ofcom, which looked at the progress the industry has made since the watchdog last year published its guidelines for treating vulnerable customers fairly.

They found that while some users received extra support due to their circumstances, and others reported positive experiences despite the provider not knowing about their vulnerability, the overall service was still patchy.

It suggested that people's experiences were heavily dependent on the member of staff they spoke to, with no guarantee they would get to deal with the same person twice.

It suggests there's still plenty of room for improvement in the training of customer support teams.

What makes a customer vulnerable?

Vulnerabilities come in many forms. They include physical and mental health problems, debt or unemployment, bereavement, or even becoming a victim of crime.

Unsurprisingly, the number of vulnerable customers has increased during the pandemic and its subsequent economic fallout.

While Ofcom rules require all providers to have policies in place for helping vulnerable customers, it isn't always easy for them to automatically tell if someone needs extra support. If you regard yourself as being in a vulnerable group, or if your circumstances have recently changed (you might have lost your job, for example), you should contact your broadband supplier and let them know.

They'll add that information to your account, and it should inform any relevant future interactions you have with them.

What kind of support can you get?

With the definition of vulnerable being quite broad and varied, the types of support you can get are also broad and varied.

  • You should have access to a range of communications channels to speak to customer support. This could include text relay services or support in different languages.
  • You should be given the time to get help, support and advice on managing debts without the threat of enforcement action.
  • Providers could consider giving you a payment holiday to help you manage cashflow issues.
  • Providers should give you information and advice on tariffs to ensure you don't end up paying more than you should. Vulnerable people are the most likely to remain on expensive out-of-contract deals.
  • Broadband providers should regard disconnection as a last resort.

Broadband providers' vulnerability policies

Ofcom's guidance expects a number of things from broadband suppliers. They should train their staff to be able to recognise the characteristics, behaviours and verbal cues of someone who might be vulnerable, so they can be proactive in offering support. They should identify vulnerable customers and record their needs. And they should make all of their customers aware of the kinds of support and services that they offer.

Many providers publish vulnerability policies. Some have specific support teams in place for vulnerable customers, and some make it easy for you to register your vulnerable status with them. This information will be treated in confidence, and is subject to all the usual data protection legislation.

Here are the relevant pages for many of the leading providers:

Some of the things you can expect include ways to improve access to support via text relay and NGT services or braille guides; simple instructions on using accessibility services like subtitles on TV; and specific policies and help for dealing with financial issues. Naturally, what's promised and what's delivered are not always the same thing, so check our user reviews to see our customers' experiences of their providers' tech support.

If you want to read the full Ofcom report, click here. Or if you want to compare the best broadband deals in your area today, use our postcode search tool to get started.


NOW Broadband Buyers Guide - Is NOW Broadband right for you?

Can I get NOW Broadband?

NOW Broadband runs on Sky's own broadband network, which has very wide availability across the UK.

Sky's network region covers major cities, towns, and rural areas, and it's mostly only remote regions that aren't supported. In all, standard broadband is available to more than 90% of UK homes, and fibre to approaching 95%. You can use our postcode checker to find out if NOW Broadband is available where you are.

Even if you aren't within the network area you can still get TV memberships from NOW. You only need a fast broadband connection (from any provider) to use one of the NOW memberships.

What packages are available?

NOW Broadband is owned by Sky, and offers a similar range of standard and fibre broadband packages. You can also add calls and TV services to your deal.

The three main packages are:

  • Brilliant Broadband - a standard broadband service with average speeds of 11Mb
  • Fab Fibre - the entry-level fibre offering, with average speeds of 36Mb
  • Super Fibre - the fastest fibre package, delivering average speeds of 63Mb

The standout feature of all these deals is that you can get them on either a 12-month contract, or on a 30-day rolling deal with no long-term obligations. The monthly price is the same whichever length you choose, although you do have to pay a connection fee of £60 if you go for the shorter option.

If you choose the 30-day deal you're free to cancel at any time. Just give notice before your next payment is due. If you choose the 12-month deal - known as the Saver Plan - you will be committed to remaining on your plan for the full year (or pay a termination fee should you want to leave early).

The packages are all unlimited, meaning you can download as much as you like each month without any restrictions. Line rental is included, and there's no option to buy without a phone line. 

You can add a range of call packages, including deals that give you weekend or Anytime calls. There's also options to take broadband and TV as part of a bundle, or you can sign up for your optional TV services separately.

What TV deals are available through NOW?

NOW is a streaming service that offers a near complete Sky TV package without contract or satellite dish.

As a full streaming service you need fast broadband to get the most out of NOW. You can get this as part of a NOW Broadband bundle, add it separately after you've signed up to NOW Broadband, or just sign up for it even if you use another provider.

To watch it you get a NOW Smart Stick or box to plug into your television, which you might get for free as part of a broadband bundle. They let you pause and rewind live TV shows, but not record them. The devices do support apps, which you can use for on demand viewing including on Netflix. You need to use your normal TV tuner to watch the Freeview channels.

Most importantly, NOW memberships do not come with a contract. You pay for one month at a time, and can cancel whenever you want. It also offers a free 7 day trial.

There are five NOW memberships to choose from, each offering a different set of channels:

  • Entertainment: 11 premium entertainment channels including Sky One and Fox. It's also the only way to get Sky Atlantic without a dish.
  • Sky Cinema: the full set of Sky Cinema channels along with 1000 movies on demand.
  • Kids: six extra channels and thousands of episodes of TV on demand.
  • Sky Sports: all the Sky Sports channels. You can sign up for day, week, month or mobile-only memberships. This is ideal if only want to watch specific events.
  • Hayu: a channel dedicated to US reality TV shows.

NOW is the best way to get the full set of Sky channels without a contract. It is more expensive than going with Sky, but you only pay for what you want when you want it. In particular, this means you can get the Sky Sports channels without signing up to an additional Entertainment bundle, which you have to do if you go with Sky. It also means you can cancel to save money when the football season ends, or when your favourite TV series finishes.

Which package should I choose?

With the similarities between all the packages, the main choice is what speed you need.

The Brilliant Broadband package is likely to be good enough for smaller households, or those with more modest requirements. It'll be fine for one user watching Netflix or making large downloads, but may be too slow for several users doing the same thing together.

For larger households, where someone is always streaming, downloading or gaming, the faster Fab Fibre or Super Fibre packages are better for making sure no-one experiences any slowdown.

The no-contract option makes NOW Broadband an ideal choice for students who might only need the service for nine or ten months in the year. If you do choose the 12 month contract instead it reduces the one-off set up fee significantly, but the monthly prices remain the same. In either case you can change or cancel your TV memberships whenever you like.

Points to consider before you choose

  • How many people will be using your broadband for streaming, downloading and gaming?
  • Are you a student, or do you live in short lease accommodation?
  • Do you want premium TV channels without a long-term commitment?
  • Do you want to watch TV on your phone or tablet?
  • Do you make a lot of landline calls?
Compare all NOW Broadband packages

What do I get when I sign up?

It's good to know what else is included in the deal, so you can budget for any extras you might need.

  • NOW Broadband Hub Two - Every broadband package comes with a free AC-rated wireless router.
  • NOW TV Smart Box - Choose a NOW membership and you'll also get a free or cheap Smart Box for streaming your new TV channels. It sits below your TV and comes with a remote control.
  • Broadband Buddy - This basic security package enables you to activate parental controls, and also helps protect against malware-infected sites (but is not a replacement for anti-virus software).
  • Customer support - NOW Broadband is an online-only service, so customer is available via the internet through live chat.
  • Mobile device access - You can register up to four other devices, including tablets and smartphones, to use for watching your NOW Membership. You can watch on two devices at the same time.

What are the benefits of NOW Broadband?

What are the main reasons you should consider buying broadband from NOW Broadband?

  • No contract - The one-month rolling deals make NOW Broadband ideal for students or anyone else who is either unwililng or unable to sign up to a long-term commitment with their broadband supplier.
  • Commitment-free TV - Want to watch Game of Thrones or live Premier League football? NOW lets you do that without being tied in for a year or more. NOW is also the only way to watch Sky Atlantic without a full Sky package (it isn't available through Virgin Media).
  • Unlimited usage - There are no download or speed limits on any of the NOW Broadband packages.
  • Fast uploads - Upload speeds on the fastest Super Fibre deal are 18Mb average speed, which is better than many rival providers.

What are the drawbacks to NOW Broadband?

What possible downsides should you be aware of before you sign up?

  • Set up fee - While it's great to be able to sign up to a no-contract deal, this does come with an activation fee of around £60. Make note of this, as it adds to your upfront cost.
  • TV can be more expensive - The biggest selling point of NOW is the lack of contracts. If you're happy to sign a contract you might find a Sky Broadband-with-TV bundle works out cheaper. There are also other ways to save money on pay TV.
  • Online tech support - The tech customer service options for NOW Broadband are limited. You'll mostly be required to go online for support.
  • Mid-contract price rises - NOW may increase your contract price by a flat rate in the Summer of each year. In 2023 this was £3.50.